CASE STUDY: Making Exhibits Stand Out with Strategic Live Foliage Design

In large trade shows and conventions, exhibitors face a common challenge: how do you stand out in a sea of booths competing for attention?

Lighting, signage, and product displays all play an important role — but increasingly, brands are turning to live greenery installations to create visual distinction and elevate their exhibit environments.

Through thoughtful plant rentals for trade shows and conventions, greenery becomes more than décor. It becomes a strategic design element that draws attention, frames products, and enhances the overall brand presentation.

Elevating an Exhibit at the Broward County Convention Center

For this installation, our team partnered with Abbey Carpet & Tile at the Broward County Convention Center in Fort Lauderdale.

Trade shows hosted at this venue often feature hundreds of exhibitors, making visual differentiation essential. Abbey Carpet & Tile already had a beautifully designed booth showcasing interior design products, but they wanted to introduce a botanical element that would help their exhibit feel even more inviting and distinctive.

Our role was to design a live foliage installation that complemented their interior-focused brand while helping the exhibit stand apart from surrounding displays.

Choosing Interior Greenery for a Sophisticated Look

Many trade show exhibitors incorporate greenery sourced from outdoor landscapes, which can sometimes appear inconsistent with interior design environments.

For this installation, we intentionally selected deep emerald-toned interior plants commonly used in interior plant rentals and commercial interiorscaping.

These darker foliage varieties created a rich visual contrast against the lighter tones often found in convention center spaces. The result was an exhibit environment that felt polished, refined, and aligned with the company’s focus on interior design.

This approach is often used in trade show plant rentals and exhibit greenery décor, where plant selection plays a key role in reinforcing the brand’s aesthetic identity.

Strategic Placement for Maximum Visual Impact

Beyond selecting the right plants, placement is equally important in creating a successful exhibit environment.

Our design strategy involved positioning greenery throughout the booth to serve several functional and visual purposes:

• Flanking key product displays to highlight new flooring collections

• Defining the four corners of the exhibit to give the booth a clear architectural structure

• Concealing unsightly display lines or structural elements behind the scenes

Through this layered placement strategy, the greenery helped guide visitors’ attention naturally toward the most important areas of the exhibit.

This technique is widely used in exhibit greenery décor and trade show plant styling, where plants serve as both visual accents and functional design tools.

Design with Intention

At Temporary Tropics, every installation is guided by a principle we call design with intention.

Rather than simply adding plants to a space, we consider how each botanical element interacts with the environment — supporting the architecture, highlighting focal points, and reinforcing the brand story being presented.

For exhibitors in competitive environments like conventions and trade shows, strategic greenery installations can transform a standard booth into an immersive, memorable experience.

Plant Rentals for Trade Shows and Conventions

Across Fort Lauderdale, Miami, Boca Raton, and Palm Beach, companies regularly incorporate plant rentals for trade shows and conventions to elevate their exhibit environments.

Live foliage helps create a booth that feels welcoming, polished, and thoughtfully designed — qualities that naturally attract attendees and encourage longer engagement with the brand.

Temporary Tropics specializes in:

• trade show plant rentals

• convention plant décor

• interior plant rentals

• exhibit greenery styling

• custom event plant design

Let’s Define Your Next Exhibit Space

If you’re preparing for an upcoming trade show or convention, strategic plant décor can help your exhibit stand out while reinforcing your brand identity.

Temporary Tropics proudly provides plant rentals in Fort Lauderdale, Miami, and throughout South Florida, offering interior greenery installations and custom exhibit plant styling designed for conferences and conventions.

Connect with us to discover how premium plant rentals in Florida can help transform your next exhibit space into an unforgettable brand experience